CREATIVE leader

Hi! I’m Valerie, a creative leader building brands, developing teams, and creating omni-channel experiences that connect creativity to business growth.

With more than 14 years of experience spanning retail, E-commerce, digital marketing, content, and brand storytelling, I lead creative teams and cross-functional partnerships to bring campaigns, customer experiences, and brand moments to life.

Currently serving as Associate Creative Director, Digital at Helzberg, I oversee creative development across E-commerce, paid media, social, video, and digital experiences, guiding teams from concept through execution while championing work that is both strategically sound and creatively compelling.

My work sits at the intersection of brand, commerce, and customer experience.

I specialize in:

• Creative Direction & Team Leadership
• Omnichannel Campaign Development
• Ecommerce & Digital Experience
• Brand Storytelling
• Content & Production Oversight
• Creative Operations & Process Development

Whether leading a seasonal campaign, launching a new digital experience, or building creative workflows that help teams do their best work, I believe great creative starts with clarity, collaboration, and a deep understanding of the customer.